Professor Kovács studies how socially structured information such as categories, awards, online reviews, and social networks shape audiences’ perceptions and evaluations in creative domains such as music, literature, dining, or technology. Focusing on audiences is important because in creative domains quality and relevance are often elusive, making social evaluations particularly important. Quality here is constructed in part through categorization and the interaction of heterogenous audience segments and networks. His research takes a sociological approach, in which actors, objects, organizations, and markets are located in a relational space, and heterogeneity, positioning, and networks are studied by exploring the locations and movements in this relational space.